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Popular Case Studies
From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay. The iconic posters are different…
New Visual Identity for Australian Office Furniture Retailer Jason.l
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in order to distinguish…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which captures and communicates…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable…
Branding Trends
Branding 3.0: How Should Businesses Thrive In A Digital-First World?
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews and feedback. Think, when did…
Why Timeless Brands Win in a World Addicted to Now
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the reality CMOs face every day. We’re living…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that you are being watched or heard. Not by a person, but by…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…